Updated on June 18, 2021
How To Choose A Digital Marketing Company
If you are thinking about hiring a digital marketing company, there are some things you should ask. You want to know what you need the business to do, how to tell when they are good at it, and what exactly you hope to get out of it. Ask these seven important questions to quickly identify the best digital marketing companies.
What to seek in a Digital Marketing Company– Look at their portfolio and online presence. Not only does this tell you what style of marketing they specialize in, but it also gives you a sense of what you can expect. For example, if they don’t have a great social media platform, how long have they been around? How many campaigns are live on YouTube?
What’s in their digital marketing stack? This is an important question that you should ask any potential agency you are thinking of hiring. The typical digital marketing company agency has a whole team dedicated to social media, SEO, web design, video production, print design, email, and call center management. They may not have your specialty covered completely, but they should have a solid foundation built around the skills you’re looking for.
What are their other services? Do you need your digital marketing company to also do SEO? There are dozens of different forms of SEO, and each of them can benefit your website depending on the type of content you publish. A good SEO agency will be able to take a website and make it rank higher in the search engines through a variety of techniques. Look for a company that specializes in a specific niche or has a large staff devoted to SEO.
Does the digital marketing company offer anything you don’t already have? When it comes to internet marketing services, some companies focus just on SEO, while others offer a full range of other services such as social media marketing, pay per click management and internet advertising. Think about what your needs are before hiring an agency, because you’ll want to get the most bang for your buck.
What are their other digital marketing services besides web design and SEO? An excellent web design company knows that customers want to be able to find what they need when they arrive at a website, which is why they strive to offer a well-designed site from the start. Many agencies also offer SEO to help increase traffic and improve search engine rankings, so your business will have a high ranking when people are searching for products or services similar to yours. There are many other great internet marketing services offered by top firms, but these are two of the more popular options.
What do other digital marketing company experts have to say? Ask your top digital marketing agency about its clientele and who it recommends. Look at what clients have to say on its website and in online reviews. Word-of-mouth is sometimes the best way to find an agency, because savvy consumers may know someone who has used the service before and can attest to its quality. You should also take advantage of informal conversations you may have with business owners you run into or chat with on LinkedIn or Twitter.
What does the digital marketing company tell you about its customer service and support? When you are working with a service that promises so much but can’t deliver, you have to wonder if there might be something to the promise. The only way to know for sure is to talk to clients. Find out how long their transactions take, how often they are sent new files and if there are any guarantees made about the number of new leads a campaign will generate. If there are, you have found an agency that can live up to its words.